CURVE GEAR

BUILDING THE CURVE GEAR LOOK

As head of design I maintained and evolved the brand identity across all digital platforms, producing design and photo content for social, marketing, and e-commerce channels. This included leading concept and creative direction for still and video shoots, from initial ideation through final execution.

Working closely with models, videographers, stylists, and suppliers, I briefed and coordinated each shoot to ensure the final output aligned with brand vision. I also managed freelance designers, designed a new website in Figma, and created detailed tech sheets for each seasonal collection to support production.